{
    "title": "Louis Poulsen Introduces Lighting and Scent Collaboration with Elsewhere by Ethan Gaskill  ",
    "modified_at": "2026-10-23 16:00:03",
    "published_at": "2026-10-23 16:00:00",
    "url": "https://louispoulsen.press.camronglobal.com/louis-poulsen-introduces-lighting-and-scent-collaboration-with-elsewhere-by-ethan-gaskill",
    "short_url": "http://prez.ly/olne",
    "culture": "en_US",
    "language": "EN",
    "slug": "louis-poulsen-introduces-lighting-and-scent-collaboration-with-elsewhere-by-ethan-gaskill",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ba428116-edc7-4496-8e31-d367f8699b80/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ba428116-edc7-4496-8e31-d367f8699b80\"\n                data-id=\"ba428116-edc7-4496-8e31-d367f8699b80\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ba428116-edc7-4496-8e31-d367f8699b80/-/inline/no/Screenshot+2026-10-19+at+3.19.12PM.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ba428116-edc7-4496-8e31-d367f8699b80/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>[October 23, 2026] &ndash; <a href=\"https://www.louispoulsen.com/en-us/private?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=scm_google_search_brand_core&amp;utm_content=&amp;utm_term=louis%20poulsen&amp;gad_source=1&amp;gad_campaignid=10072820841&amp;gbraid=0AAAAADc7-kBNox5ghO8K-wGNR4j5QWiKD&amp;gclid=CjwKCAjw3tzHBhBREiwAlMJoUm5lXg71ftZ94tVTc2SnRjpptkj-4ERJomF_panFw_TVPWwld8t16RoCx7gQAvD_BwE\"><u><strong>Louis Poulsen</strong></u></a> is pleased to introduce its collaboration with Elsewhere, the fragrance brand founded by mutli-hyphenate creative Ethan Gaskill, marking the Danish lighting brand&rsquo;s first collaboration of this nature. The collaboration will consist of Gaskill&rsquo;s take on the classic Louis Poulsen VL 45 portable and an accompanying &ldquo;Radio House&rdquo; scented candle by Elsewhere.</p><p>The VL 45 Radiohus Portable is a portable version of Vilhelm Lauritzen&#039;s original pendant, first designed in the 1940s for Copenhagen&rsquo;s iconic Radiohuset broadcasting house. Gaskill&rsquo;s take features elegant opal white glass with an aged brass finish, evoking a sense of patina and making the lamp a graceful fit both indoors and outdoors. The accompanying candle evokes the romantic ambience of a music hall, with notes of cedarwood, crushed velvet, and warm static. </p><blockquote><em>&ldquo;At Elsewhere, we believe scent can conjure worlds, so transitioning into designing physical spaces is an intuitive continuation of that work,&rdquo; </em>says <strong>Ethan Gaskill, founder of Elsewhere. </strong><em>&ldquo;With this collaboration, users will be transported to the legendary Radiohuset house, amidst the rustling sheets of music and cedar-walled rooms, all under the warm glow of Vilhelm Lauritzen&#039;s iconic design.&rdquo;</em></blockquote><p>Elsewhere is a fragrance brand founded by Ethan Gaskill, a creative, entrepreneur, and brand strategist with roots in photography and film. Founded in 2020, the brand&rsquo;s atmospheric fragrances transport users through scent&rsquo;s unique ability to unlock memories and evoke feeling. </p><p>The<strong> VL 45 Radiohus Portable by Elsewhere ($730)</strong> and <strong>Elsewhere Fragrances Radio House Candle ($80)</strong> are available for purchase individually or as a bundle <strong>($790)</strong> exclusively on <a href=\"http://louispoulsen.com\"><u>louispoulsen.com</u></a> and <a href=\"http://elsewherefragrances.com\"><u>elsewherefragrances.com</u></a> from October 23rd.</p><hr /><p><strong>ABOUT LOUIS POULSEN \u200b <br>\u200b</strong>Established in 1874 as the original House of Light, Louis Poulsen creates iconic and exceptional lighting products that honour the Danish design tradition of form follows function.</p><p>In collaboration with renowned designers like Verner Panton, Poul Henningsen, Arne Jacobsen, Vilhelm Lauritzen, Finn Juhl, Anne Boysen, Oki Sato and Olafur Eliasson, Louis Poulsen continues to build on its legacy of luxury lighting through outstanding craftsmanship, high-quality materials and innovative designs.</p><p>Louis Poulsen has established itself as a leading global architectural and decorative lighting brand and has a global presence with showrooms in Oslo, Singapore, and New York, as well as stores in Copenhagen, Tokyo, Osaka, and monostores in Hangzhou, Taipei, and Taichung.</p><p>Additional information is available at <a href=\"http://louispoulsen.com\"><u>louispoulsen.com</u></a> </p><p>&nbsp;</p>",
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